The retro world is ready for more advanced bikes that are stiffer, stronger, and faster. “I would have gotten involved with the retro scene ten years ago, but I didn’t believe it had legs at the time. Frames can be conceived to accept new component sets, and components can be birthed knowing they have a purpose built frame waiting for them,” Henderson exclaimed.īox will be a significant component supplier for ABC’s line of racing and retro bikes, complementing the company’s frames with modern, innovative BMX parts. “With influence in both ventures I am able to create with fewer restrictions.

ABC will provide Box with a new avenue for getting its components on top-quality bikes along with substantial technical resources while Box will supply OE parts for ABC frames and lend the company’s knowledge of advanced bike component technologies such as Oversized. The partnership of industry veteran Henderson and the ABC team presents a promising opportunity for ABC and Box to strengthen each other’s foundations and expand their respective reaches in the BMX industry. 3D animation and VFX is something that BMX currently does not have the expertise to do, but it is something we need in the future,” Henderson said. Côté’s expertise in engineering, videography, and computer graphics will be a tremendous advantage. “With ABC, I can create way more for BMX. With this new alliance, Henderson’s primary goal remains to bring more innovation to bikes and components alike. developed by Côté and Henderson, will offer a broad range of bicycle components and accessories featuring a blend of modern technology and retro design. ABC, parent company of multiple yet-to-be-revealed brands including Race Inc. Together Côté and Henderson acquired and relaunched the BMX brand “Race Inc.”, designing innovative frames for BMX racing bikes equipped with Box Components. Box Founder Toby Henderson Starts New CompanyĪBC is excited to announce the launch of President of Box Toby Henderson’s new venture, American BMX Company (ABC), co-founded with Canadian entrepreneur and ex-BMX Racer Marc Côté.Ĭôté, who has an extensive background in robotic engineering as well as film and television production, raced BMX in his youth and sought out Multi-Champion BMX and MTB Racer Henderson a couple years ago when he wished to get involved in the bike business.

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