WEEKEND SPENT MONEY ON SUPER BOWL FOR FREE

The halftime show will also be longer this year, coming in at 24 minutes instead of 13. The Weeknd’s manager, Wassim “Sal” Slaiby, confirmed the amount in an interview published Thursday by Billboard. “It doesn’t really get in until you hit the stage.Musician The Weeknd spent $7 million of his own money to make the Super Bowl LV half time show exactly what he wanted. “We live in a world where artists don’t really make money from music like we did in the Golden Age,” said The Weeknd. The Weeknd already has a profitable touring business: In the last five years, The Weeknd has made over $ 205 million, before taxes, including $ 92 million in 2017, the year Starboy travel.

Travis Scott, who also performed that year, doubled his performance he now rakes in over $ 1 million per show. The ticket sales translated into real money: While Lopez and Shakira were unable to benefit from due to the pandemic canceling their concerts, Maroon 5’s average per-city gross revenue grew by $ 200,000 to $ 1.7 million after appearing at the 2019 half-time show. The Weeknd plans to start After Hours of Work tour next year, and in the past, StubHub traffic has spiked at least 50% for half-time action after the Super Bowl, according to ticketing sites. The Weeknd’s appearance can cost as much as $ 20 million.

The Weeknd’s manager confirmed that Pepsi and the NFL were once again failing, but neither party will be sure how much was spent. While representatives from the NFL and Pepsi did not return requests for comment, last year’s show cost $ 13 million, according to Reuters. The NFL and Pepsi usually cost millions of dollars in production. Jennifer Lopez and Shakira, who performed at last year’s Super Bowl, saw a surge in streaming and music sales after the show. Lopez gained a total of 2,353,050 new followers across social media in the week following the Super Bowl, according to analytics firm ListenFirst, while Shakira gained 610,823. Lopez and Shakira’s stream of music on demand increased 149% and 221%, respectively, at night and day after last year’s performances. On the night Jennifer Lopez and Shakira performed at the 2020 Super Bowl, the purchase of songs performed jumped 16 times, according to Nielsen Music. That opportunity pays off in the form of a boom in streaming and social media.

WEEKEND SPENT MONEY ON SUPER BOWL FOR FREE

Stars from Justin Timberlake to Beyoncé traditionally appear on the biggest sports stage for free in exchange for views that come with a television audience of over 100 million people. “The Super Bowl is an opportunity at the greatest level,” said Wassim ‘SAL’ Slaiby, manager of The Weeknd.Įven though she was the first, as far as we know, to brag about spending her own money on the show, she was by no means the first person to appear almost unpaid. Although his team won’t determine whether it will be used for the manufacture of fireworks, holograms or diamond studded microphones, they believe the results will be enormous. He will raise at least $ 1 million for a Pepsi commercial that airs before the game, but The Weeknd, known as Abel Tesfaye offstage, says he spent $ 7 million of his own money appearing at high-stakes shows. One downside? He will not be paid to appear. Jamel Toppin / Forbes Collection The “Blinding Lights” singer was actually going to lose: She contributed $ 7 million to the production budget for the show.Īs 2020 progresses, The Weeknd isn’t so bad: His hit single “Blinding Lights” spent four weeks at the top of the Billboard charts the album After Hours of Work debuted at number one and in November, it was announced that he would headline the Super Bowl halftime event – one of the few live shows since the pandemic began.

Weekend spent money on super bowl